Bike Carson Welcomes New Belgium Brewing

By now you’ve probably seen the New Belgium Brewing advertising banner at the top of It’s my pleasure to welcome New Belgium Brewing as Bike Carson’s first sponsor!

So why does Bike Carson need sponsorship? As a reader, you may not know all the stuff that happens behind the scenes to keep a website running. A blog post may only take a few minutes to read, but there is a lot of time spent bringing the content to the reader. Thankfully, most of it is enjoyable; the riding, photography, and writing. There is also a lot of time spent on site administration, research, and promotion; the overhead in addition to the content. And finally there are the fees required to bring the whole package together; site hosting, image hosting, cameras, and other gear.

Rather than fill the site with random ads for products I’ve never heard of or haven’t used, I’ve chosen to partner with companies that make great products and have good business practices. New Belgium definitely falls under this category. In addition to making a wide variety of great tasting beers, New Belgium sponsored Carson City’s 2009 Bike to Work Week Party, and helped Muscle Powered raise money for local bicycle advocacy. New Belgium also puts on fun bicycle events such as the Tour de Fat. Additionally, New Belgium has a great record of sustainable business practices.

So if you like what you see here on, please take time to visit the New Belgium Winter Folly page by clicking this link or the banner above. Check out their delicious seasonal winter brew “Two Below”, watch a video, and buy some New Belgium Glassware (as pictured in the photo above).

Thanks for reading, and cheers!

5 thoughts on “Bike Carson Welcomes New Belgium Brewing

  1. Jeff, I’ve met a great community of cyclists because of your blog. Thanks, and keep up the good work!

    Now when do we get to demo the beer?

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