An Eco-friendly Initiative to Increase Local Business
STATELINE, NV….. Team Tahoe, a local nonprofit, has produced a series of eco-tourism videos promoting bicycling in the Tahoe/Reno region as part of its eco-friendly initiative. The first video, Bike Tahoe: One Place, Many Paths, is a collection of popular bike rides highlighting mountain biking, road cycling and bike path cruising in the region. The purpose of this video, and the subsequent ones, according to Ty Polastri, Executive Producer, “is to provide local businesses with a live brochure they can use to connect with their customers in a new and exciting way. For many businesses, this video features bike rides near their business and makes a logical and compelling proposition for how visitors and their customers can conveniently shop, play or stay at their business without the reliance of an automobile.”
Additional bicycle resources are available by visiting www.BikeTahoe.org. The web site contains helpful tips for travelers and 70 Tahoe bike ride descriptions and interactive Google trail maps that include mountain biking, road cycling and bike path cruising.
Video production and marketing efforts are possible through a collaboration between the State of Nevada Commission on Tourism (NCOT) and Team Tahoe. Team Tahoe received a tourism-marketing grant from NCOT to help achieve the Governor’s strategic priority of a Vibrant and Sustainable Economy while also helping Team Tahoe advance its eco-friendly programs encouraging economic, environmental and cultural sustainability in the region.
According to Polastri, the following three videos will be available for sharing soon. Each new video highlights a specific biking activity that appeals to a broad user group: mountain biking for the adventurous, road cycling for the endurance athlete and bike path cruising rides for members of the entire family. These videos feature some of the most well-known bike rides in the area.
If you would like more information about this topic, please contact Ty Polastri at 775.586.9566 or email at Ty@BikeTahoe.org .